Resume - Marco Maisto, Freelance Creative
ME, IN 140 CHARACTERS: Inventive, funny, fierce, seasoned, copy-based, digitally advanced creative who builds brands using dead-on copy & headlines that read like little earthquakes.
…Or in under 65 words: Award-winning, published, agile, copy-based creative writer/director/strategist and concepting specialist who expertly produces innovative content (ads, scripts, television, podcasts, radio, social, digital, B2B, and B2C in entertainment, HCP/DTC health & wellness, fashion, food, and other verticals)…
…to help your billion-dollar account or small business grow, win pitches, brand less, and narrate more. Manages staff and clients with a mixture of kindness, intensity and ‘Beginner’s Mind.’ Thinks like a designer, legal regulator, customer, an oddball…and your audience.
EDUCATION: ADVANCED & MASTER’S
The Iowa Writer'sWorkshop
University of Chicago
BA, English Language and Literature (Honors); BA,Anthropology
TO MAKE THE CREATIVE GRASP MY AUDIENCE SO CLOSLEY THAT THEY FEEL INTIMACY FOR THE BRAND, AND REWARD MY CLIENT WITH THEIR MOST VALUEABLE ASSET—UNDIVIDED ATTENTION.
EXPERIENCE + STORYTELLING
Co-Founder, Chief Creative Officer
ROGUE SIGNAL STUDIO, INC. ( PODCASTING AND MEDIA ) STORY + BRAND DEVELOPMENT, WORLD-BUILDING EXPERIENTIAL
Podcast Production—Creative Direction—Creative Strategy
RECENT FREELANCE PARTNERSHIPS
New York State | Kickstarter | Young & Rubicam | Timberland | STRIIV | Inlandia Books | The City of New York | Create NYC | DEMA Retail Group Drunken Boat Journal of the Arts I OnTheStage.com | United Brands Sudler Mexico City | Richard Kostelanetz | Archae Editions Various PR/Journalism, Publishing) | LEVITON
MOST RECENT CLIENTS
* Wild Stories, Producer, Podcasting; Publishing, book, and brand launch consultant
* Concentric NYC, Freelance Writer | Concepts, B2B, B2C, video, out-of-home advertising
* ArtTech, Assoc. Director of Marketing | A tech incubator startup offering solutions in
branding, media, television, market penetration, ticketing, and merchandising for actors and theatres.
* Young and Rubicam (Y&R) / SudlerNY | Assoc. Creative Director (Copy) Concepts, brand writer. Large new business pitches—and wins.
STAFF POSITIONS, SELECTED
VP, Assoc. Creative Director (Copy)
BIONYC, A Division of BGB | March -July 2017. They needed a creative who could get a new ad shop off the ground.
VP, Assoc. Creative Director
GREY NY + Y&R | July 2016-March 2017 . Lead 7 brands. Produced 3 TVCs + podcasts. Managed 6 junior CWs.
Creative Director, Retail Strategy
United Brands/KLR Boots (Contract) | I turned a struggling Kickstarter into a successful footwear brand.
VP, Group Copy Supervisor
FCB NY | Jan 2016 – July 2016. Piloted an earned-media experience with MARVEL STUDIOS & the Gay Men's Health Crisis.
Group Copy Supervisor
WPP Health & Wellness | July 2014-Jan 2016. 360- degree full-lifecycle brand development, and media production.
TBWA | Sept 2013- June 2014. One of my earliest agency jobs was a double-launch.
Creative Digital Strategist, Producer
SHCS, NY | Jan 2009-Present. I taught a business how to talk to baby-boomers & millennials in the same breath.
Social Media Coordinator, Producer
Synchronicity Space Fine Arts NY | Sept 2011-Dec 2013. I brought a major gallery online. Landed a NYT story.
University of Iowa, Dept. of English
ECLECTIC BUT SEASONED, RIGOROUS SKILLS (AND KEYWORDS…BECAUSE, MACHINES.)
podcasting for entertainment and business | retail/consumer promotion | websites (landing pages, design, social media creative strategy and storytelling) | casting |screenwriting | brand writing | international market research | applied customer insights | videography | experiential design | TVCs | direct response| direct mail | email/CRM design | branding | naming | nonprofits | podcasting (and other unconventional media for businesses. Plus, I know: concepts | creative writing | consumer psychology | service design | new business | social media | brand development | experiential promotion | digital innovation tactics | user experience | customer ethnography | scriptwriting | creative/industrial design | creative engagement consulting | copywriting | creative direction | naming | social media management | digital strategy consulting | final cut pro | some HTML | Adobe CS6 journalism | writing | editing | teaching | ghostwriting
Why hire me?
>I spend most of my leisure time learning new creative skills, practicing what I’ve already got, & consuming awesome content.
Check out my Instagram, or listen to me podcast on your phone.
>I am an extremely experienced, effective, and kind communicator.
Bringing ideas to life and talking-through obstacles are the two things that I do best. Full stop.
RECENT AWARDS & RECOGNITION
Winner: Hillary Gravendyk National Prize for a First Book (Traces of a Fifth Column | Nominated for Cannes Lions Health: ”BE/LIVE” (wearable device), Pfizer; “FCB Heart,” FCB NY | Pushcart Prize