Resume - Marco Maisto, Freelance Creative 

 

ME, IN 140 CHARACTERS: Inventive, funny, fierce, seasoned, copy-based, digitally advanced creative who builds brands using dead-on copy & headlines that read like little earthquakes.

…Or in under 65 words: Award-winning, published, agile, copy-based creative writer/director/strategist and concepting specialist who expertly produces innovative content (ads, scripts, television, podcasts, radio, social, digital, B2B, and B2C in entertainment, HCP/DTC health & wellness, fashion, food, and other verticals)…

…to help your billion-dollar account or small business grow, win pitches, brand less, and narrate more. Manages staff and clients with a mixture of kindness, intensity and ‘Beginner’s Mind.’ Thinks like a designer, legal regulator, customer, an oddball…and your audience.

EDUCATION: ADVANCED & MASTER’S

The Iowa Writer'sWorkshop

MFAProgram: CreativeWriting

University of Chicago

BA, English Language and Literature (Honors);  BA,Anthropology 

 

MISSION

TO MAKE THE CREATIVE GRASP MY AUDIENCE SO CLOSLEY THAT THEY FEEL INTIMACY FOR THE BRAND, AND REWARD MY CLIENT WITH THEIR MOST VALUEABLE ASSET—UNDIVIDED ATTENTION.

 

EXPERIENCE + STORYTELLING

Co-Founder, Chief Creative Officer

ROGUE SIGNAL STUDIO, INC. ( PODCASTING AND MEDIA ) STORY + BRAND DEVELOPMENT, WORLD-BUILDING EXPERIENTIAL
Podcast Production—Creative Direction—Creative Strategy  

  

RECENT FREELANCE PARTNERSHIPS

New York State | Kickstarter | Young & Rubicam | Timberland | STRIIV | Inlandia Books | The City of New York | Create NYC | DEMA Retail Group  Drunken Boat Journal of the Arts I OnTheStage.com | United Brands  Sudler Mexico City | Richard Kostelanetz | Archae Editions Various PR/Journalism, Publishing) | LEVITON

MOST RECENT CLIENTS

* Wild Stories, Producer, Podcasting; Publishing, book, and brand launch consultant
* Concentric NYC, Freelance Writer | Concepts, B2B, B2C, video, out-of-home advertising
* ArtTech, Assoc. Director of Marketing |  A tech incubator startup offering solutions in
   branding, media, television, market penetration, ticketing, and merchandising for actors and theatres. 
* Young and Rubicam (Y&R) / SudlerNY | Assoc. Creative Director (Copy)  Concepts, brand writer. Large new business pitches—and wins.
                 


STAFF POSITIONS, SELECTED

VP, Assoc. Creative Director (Copy)

        BIONYC, A Division of BGB | March -July 2017. They needed a creative who could get a new ad shop off the ground.

VP, Assoc. Creative Director

      GREY NY + Y&R | July 2016-March 2017 .  Lead 7 brands. Produced 3 TVCs + podcasts. Managed 6 junior CWs. 

Creative Director, Retail Strategy

        United Brands/KLR Boots  (Contract) | I turned a struggling Kickstarter into a successful footwear brand.

VP, Group Copy Supervisor

         FCB NY | Jan 2016 – July 2016. Piloted an earned-media experience with MARVEL STUDIOS  & the Gay Men's Health Crisis.

Group Copy Supervisor

        WPP Health & Wellness | July  2014-Jan 2016. 360- degree full-lifecycle brand development, and media production.

Senior Copywriter

    TBWA | Sept 2013- June  2014. One of my earliest agency jobs was a double-launch.

Creative Digital Strategist, Producer

      SHCS, NY | Jan 2009-Present. I taught a business how to talk to baby-boomers & millennials in the same breath.

Social Media Coordinator, Producer

        Synchronicity Space Fine Arts NY | Sept 2011-Dec 2013. I brought a major gallery online. Landed a NYT story.

Literature Professor

     University of Iowa, Dept. of English


ECLECTIC BUT SEASONED,  RIGOROUS SKILLS (AND KEYWORDS…BECAUSE, MACHINES.)
podcasting for entertainment and business | retail/consumer promotion | websites (landing pages, design, social media creative strategy and storytelling) | casting |screenwriting brand writing | international market research applied customer insights videography experiential design | TVCs | direct response| direct mail  | email/CRM design branding naming | nonprofits | podcasting (and other unconventional media for businesses. Plus, I know: concepts | creative writing | consumer psychology | service design | new business | social media | brand development | experiential promotion | digital innovation tactics | user experience | customer ethnography | scriptwriting | creative/industrial design | creative engagement consulting | copywriting | creative direction | naming | social media management | digital strategy consulting | final cut pro | some HTML | Adobe CS6 journalism | writing | editing | teaching | ghostwriting

    

 

Caring.

 

Why hire me?

>I spend most of my leisure time learning new creative skills, practicing what I’ve already got, & consuming awesome content.

Check out my Instagram, or listen to me podcast on your phone.

>I am an extremely experienced, effective, and kind communicator.

Bringing ideas to life and talking-through obstacles are the two things that I do best. Full stop.

 

RECENT AWARDS & RECOGNITION

Winner: Hillary Gravendyk National Prize for a First Book (Traces of a Fifth Column | Nominated for Cannes Lions Health: ”BE/LIVE” (wearable device), Pfizer; “FCB Heart,” FCB NY | Pushcart Prize