About Marco Maisto, Freelance Creative 

ME, IN 140 CHARACTERS: Inventive,funny, fiercecopy-based, digitally-advanced creative aimsto advance brand strategy with dead-on copy, and headlines that read like little earthquakes.

Caring.

…Or in under 60 words: Award-winning, published, copy-based creative director (and strategist), concepting specialist EXPERTLY DIRECTS, PRODUCES, WRITES & CONCEPTS for ads, scripts; designs for television, podcasts, radio,social, digital; B2B, B2C; entertainment, health/wellness, fashion, food, and other verticals TO HELP INDIVIDUALS   + BILLION-DOLLAR ACCOUNTS GROW, win pitches, and BRAND LESS, NARRATE MORE, using Beginner’s Mind (ie, I remember to think like a customer. And a person.).

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EDUCATION: ADVANCED & MASTER’S

IowaWriter'sWorkshop

MFAProgram:CreativeWriting

University of Chicago

BA, English Language and Literature (Honors);  BA,Anthropology 

 

Why me?

There are some skills listed at the end of this resume. But thisdescribes the person you’re getting: 

==>I spend ~95% of my leisure time learning new creative skills, practicing what I’ve already got, & consuming great & relevant work by others. 

Check out my Instagram, or listen to me podcast on
your phone.

==>I am an extremely experienced, effective, and kind communicator.

Bringing ideas to life and talking-through obstacles are the two things that I do best. Full stop.

 

RECENT AWARDS & RECOGNITION 2015-2016

Winner: Hillary Gravendyk National Prize for a First Book (Traces of a Fifth Column | Nominated for Cannes Lions Health: ”BE/LIVE” (wearable device), Pfizer; “FCB Heart,” FCB NY | Pushcart Prize 

 

MISSION

TO MAKE THE CREATIVE GRASP MY AUDIENCE SO CLOSLEY THAT THEY FEEL INTIMACY FOR THE BRAND, AND REWARD MY CLIENT WITH THEIR MOST VALUEABLE ASSET—UNDIVIDED ATTENTION.

 

STORYTELLING AND OVERALL EXPERIENCE

Co-Founder, Chief Creative Officer (2002-Present)


ROGUE SIGNAL STUDIO | BRAND & MEDIA DEVELOPMENT, WORLD-BUILDING EXPERIENTIAL
    Podcast Production—Creative Direction—Creative Strategy     

RECENT FREELANCE PARTNERSHIPS
New York State | Kickstarter | Young & Rubicam | Timberland | STRIIV | Inlandia Books | The City of New York Create NYC | DEMA Retail Group  Drunken Boat Journal of the Arts I OnTheStage.com | United Brands  Sudler Mexico City | Richard Kostelanetz | Archae Editions (PR/Journalism, Publishing)


MOST RECENT CLIENTS (2017-2018 or Present)
* Wild Stories, Producer, Podcasting; Publishing, book, and brand launch consultant
* Concentric NYC, Freelance Writer | Concepts, B2B, B2C, video, out-of-home advertising
* ArtTech, Assoc. Director of Marketing |  A tech incubator startup offering solutions in
   branding, media, television, market penetration, ticketing, and merchandising for actors and theatres. 
* Young and Rubicam (Y&R) / SudlerNY | Assoc. Creative Director (Copy)  Concepts, brand writer. Large new business pitches—and wins.
                 

SELECTED STAFF POSITIONS

VP, Assoc. Creative Director (Copy)

        BIONYC, A Division of BGB | March -July 2017. They needed a creative who could get a new ad shop off the ground.

VP, Assoc. Creative Director

      GREY NY + Y&R | July 2016-March 2017 .  Lead 7 brands. Produced 3 TVCs + podcasts. Managed 6 junior CWs. 

Creative Director, Retail Strategy

        United Brands/KLR Boots  (Contract) | I turned a struggling Kickstarter into a successful footwear brand.

VP, Group Copy Supervisor

         FCB NY | Jan 2016 – July 2016. Piloted an earned-media experience with MARVEL STUDIOS  & the Gay Men's Health Crisis.

 Group Copy Supervisor

        WPP Health & Wellness | July  2014-Jan 2016. 360- degree full-lifecycle brand development, and media production.

Senior Copywriter

    TBWA | Sept 2013- June  2014. One of my earliest agency jobs was a double-launch.

Creative Strategist, Digital Producer

      SHCS, NY | Jan 2009-Present. I taught a business how to talk to baby-boomers & millennials in the same breath.

Director, Social Media & Digital PR

        Synchronicity Space Fine Arts NY | Sept 2011-Dec 2013. I brought a major gallery online. Landed a NYT story.

Literature Professor

     University of Iowa, Dept. of English

Further reading . . . 

ECLECTIC BUT SEASONED,  RIGOROUS SKILLS (AND KEYWORDS…BECAUSE, MACHINES.)
podcasting for entertainment and business | retail/consumer promotion | websites (landing pages, design, social media creative strategy and storytelling) | casting |screenwriting brand writing | international market research applied customer insights videography experiential design | TVCs | direct response| direct mail  | email/CRM design branding naming | nonprofits | podcasting (and other unconventional media for businesses. Plus, I know: concepts | creative writing | consumer psychology | service design | new business | social media | brand development | experiential promotion | digital innovation tactics | user experience | customer ethnography | scriptwriting | creative/industrial design | creative engagement consulting | copywriting | creative direction | naming | social media management | digital strategy consulting | final cut pro | some HTML ? Adobe CS6 journalism | writing | editing | teaching | ghostwriting