Unbranded work for Otezla
We had to refresh this unbranded website for Otezla.
A long scientific story with visual themes that could be… jarring. Clients were looking for more visual pop and some updated language.
We gave them a site with attitude.
And a custom-built interactive mechanism to increase engagement.
A quiz-based journey
Users were prompted to take a break from learning about plaque psoriasis to say how PsO affected their life—or how it didn’t. Their answers translated into suggestions about where to resume the story
The site as a whole was a good way to prep the market to recognize our wider typographic system as seen in these display ads.
Branded Pinterest asset