Unbranded work for Otezla

We had to refresh this unbranded website for Otezla.

A long scientific story with visual themes that could be… jarring. Clients were looking for more visual pop and some updated language.

We gave them a site with attitude.

And a custom-built interactive mechanism to increase engagement.

A quiz-based journey

Users were prompted to take a break from learning about plaque psoriasis to say how PsO affected their life—or how it didn’t. Their answers translated into suggestions about where to resume the story

The site as a whole was a good way to prep the market to recognize our wider typographic system as seen in these display ads.

 

Branded Pinterest asset